Social data trends 2021

Over the past decade we have seen social media data being used as a source of learning. Social listening, monitoring, tracking and reporting have made it into the day to day of many brands.  Even though the social data usage is widely spread, “social intelligence” is still at early stage and at slow growth. The social intelligence
8 benefits of social media monitoring

Benefits of Social Media Monitoring

Social Media Monitoring is the process of listening to discussions, shared mentions and comments, regarding a brand, on social media. In other words, it is about monitoring the behavior of the audience and the reviews on a brand, the products or services of a company, but also on the competition. Social Media Monitoring is often
atfb18

5+3 quotes about our crazy Social Media Age

  We attended All Things Facebook & Instagram ’18 conference in Athens, Greece and we noted down truths said by Alex Khan and Sedge Beswick about the Age of social media-driven marketing communication. So, read truths said by the experts and take care of your digital communities.   1 20 years ago, we were looking
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fake news

Fake news in Social Media

Fake news is this type of yellow press that consists of orchestrated misinformation or lies that are shared through the traditional media, relayed by channels or by internet media. Fake news is written to mislead the reader, often with the use of sensual, excessive or false headlines, in order to gain the attention of the reader for political or economic gains. The types of fake news can be defined as follows: