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    Category: Topic Analysis

    8 benefits of social media monitoring

    Benefits of Social Media Monitoring

    Monday, 23 April 2018 by Palo Analytics Team
    Social Media Monitoring is the process of listening to discussions, shared mentions and comments, regarding a brand, on social media. In other words, it is about monitoring the behavior of the audience and the reviews on a brand, the products or services of a company, but also on the competition. Social Media Monitoring is often
    • Published in Social Media, Topic Analysis

    Beauty Industry tops in reports of Greek Social Media

    Monday, 02 October 2017 by Marina Grapsa
    The use of social media by both users and brands today contributes to the vast amount of available data and information. It is a real challenge to organize all the data and grouping it in a way that helps generate knowledge. The process of producing Actionable Insights from the "monster" of social media data is the beauty of social media data for brands and businesses. In the field of beauty and beauty brands, the impact of social media is enormous. The way brands communicate with consumers and consumers themselves with the brands has changed. Digital Word Of Mouth, that is, all of the references in the category of Beauty
    • Published in Topic Analysis
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