Digital trends and brand strategy

Social distancing has impelled people to spend more time in the digital ecosystem and especially on social media resulting in an increase in active users and thus the creation of online trends. This trend will continue even more strongly in 2022 and in the future. By combining social media intelligence and analytics tools, organizations can

The latest trends in the greek online ecosystem for June

We have used our platform for web & social media monitoring, PaloPro, to gather and analyze the latest trends in the discussion in the Greek online environment for June.  Analysis include trends from social media, google searches trends and news that have been published in the Greek news websites.  TWITTER TRENDS Twitter users are monopolizing the discussions around

The latest trends in the greek online ecosystem for May

We have used our platform for web & social media monitoring, PaloPro, to gather and analyse the latest trends in the discussions in the Greek online ecosystem for May. Analysis include trends from social media, google searches trends and news that have been published in the Greek news websites. TWITTER TRENDS Twitter users are monopolizing

Social data trends 2021

Over the past decade we have seen social media data being used as a source of learning. Social listening, monitoring, tracking and reporting have made it into the day to day of many brands.  Even though the social data usage is widely spread, “social intelligence” is still at early stage and at slow growth. The social intelligence
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5+3 quotes about our crazy Social Media Age

  We attended All Things Facebook & Instagram ’18 conference in Athens, Greece and we noted down truths said by Alex Khan and Sedge Beswick about the Age of social media-driven marketing communication. So, read truths said by the experts and take care of your digital communities.   1 20 years ago, we were looking
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