PaloPro is a powerful tool for monitoring and analyzing all Web and Social Media mentions for a specific area of interest and provides valuable Web & Social Media Analytics and Insights to improve corporate strategy. Using cut edge technology for accurate and immediate results, PaloPro analyses the online public opinion on a brand, a company, a public figure or an organization and their competition; it is an outstanding tool for online reputation management. With the use of entities in the Greek language and of Artificial Intelligence and Machine Learning technology reaches precise analysis of data and sentiment extraction.