MARINA GRAPSA Client Service Director Marina holds a MSc in Operational Research & Management Science and a BSc in Marketing Management. Marina has worked in the analytics and the market research industry for the last 10 years. For the last 4 years she has been specialised in research methodologies and solutions on Media and Digital Media and on the Social Media Analysis and Insights.
Over the past decade we have seen social media data being used as a source of learning. Social listening, monitoring, tracking and reporting have made it into the day to day of many brands. Even though the social data usage is widely spread, “social intelligence” is still at early stage and at slow growth. The social intelligence
Monday, 02 October 2017 by Marina Grapsa
The use of social media by both users and brands today contributes to the vast amount of available data and information. It is a real challenge to organize all the data and grouping it in a way that helps generate knowledge. The process of producing Actionable Insights from the "monster" of social media data is the beauty of social media data for brands and businesses. In the field of beauty and beauty brands, the impact of social media is enormous. The way brands communicate with consumers and consumers themselves with the brands has changed. Digital Word Of Mouth, that is, all of the references in the category of Beauty