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Palo Pro is a powerful tool for monitoring and analyzing all web and social media reports for a specific area of ​​interest, and provides valuable insight into corrective actions to improve corporate strategy.

Using state-of-the-art technology for instant and accurate results, it detects and analyzes all online reports that shape public opinion and the reputation of companies, products, individuals, organizations, and their competitors. Some of our projects are shown below:

Campaign evaluation

By looking at the effect of campaigns on brands, we gain a thorough understanding of the effect of marketing campaigns on the public beyond the simple buzz and we understand the consumer's response to a campaign or/and the association of brands with the emotional response around them.

The Value of the Brand

We analyze emotions and dispositions, understanding the feeling about your brand and product and how it changes according to demographics. Analysis of brand discussions and understanding of thematic discussions around the products we can powerful knowledge for our clients' online reputation management.

Market Segmentation

Since everyone has different motivations, segmenting the market into interest groups is vital to understanding your customers in an exquisite way.

New Product Development

Consumer behavior concerns the use of the product and the incentives to buy it at first stage. Product ratings and review can be useful here and help each company offering inspiration and evaluation.

PaloAnalytics WorkFlow

Collect

Collect data from all different sources and all different metrics

  • News Websites
  • Blogs
  • Forums
  • Twitter
  • Facebook
  • Instagram
  • Youtube

Analyze

Enriching the Social Media content

  • Sentiment Analysis
  • Document Clustering
  • Word Clouds
  • User's profile and information

Synthesize

Synthesize information and reach out on Insights. Provide actionable insights for clients

  • Tracking & Monitoring
  • Analysis of conversations (topics)
  • Analysis of emotions
  • Who's talking?
  • Where are they talking?

Deliver

Provide marketing professionals with Social Media analysis and reporting tools useful for their brands' online reputation management purposes.

  • Reporting & Analysis
  • Dashboards

Want to know more about how PaloPro can help your Brand in extracting insights from Social Media?

Request a demo of PaloPro

The most effective Web & Social Media Listening & Analytics Tool

The Data Analysis team of PaloPro will show you how Web & Social Media Listening can help your brand.

Meet PaloPro Platform effectiveness in action!

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Contact Info

info@paloservices.com
(+30) 210 3805 826
7 Pefkon str., Drosia
14572, Athens, Greece

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