Top in the reports is the beauty market in Greek social media!
Digital Word of Mouth, that is, all references to the Beauty category, reach extremely large numbers. Within one month (17/4/2017 -16/5/2017), according to paloPro's analysis, all references to this category reached 83.631, which is the largest of all branches of the Greek economy. These refer to the entire category, covering the keywords: makeup, care, hair care and fragrances, and only relate to "public" data.
One of the reasons why the theme of beauty has such great dimensions is that social media have acquired experienced researchers. They are consumers looking for products that will buy over the Internet, read advice, compare, and create their own content. The influence of every social media user contributes to the ultimate impact of all categories.
For this reason, monitoring the company's reputation and product reputation in social media is of paramount importance. Brands are now obliged to monitor user reviews daily and to deal with them immediately.
The importance of monitoring social media reports is now essential, but especially in the category of Beauty, it becomes imperative.
Beauty brands should incorporate into their everyday life a social media that incorporates a reporting program that uses both systematic file reporting and creative and quality data processing in such a way as to deliver appreciable results.