Through this series of selected videos and presentations, you can get a better idea of how Social Listening and Media Monitoring & Analytics have helped brands and businesses in various industries.
The material is part of our presentations at the largest conferences that take place annually in Greece and abroad, in the context of our continuous development and progress in the field of new technologies.
In his presentation, Paloservices CEO talked about how Artificial Intelligence supports and improves the daily work of communication and PR people, especially monitoring of the digital environment. He also referred to imminent changes that technology will impose to the way corporate communications are working and producing, for example in writing press releases, disseminate information internally to the organization but also externally, press conferences, translations etc
In her presentation, Paloservices Client Service Director, focused on analyzing four trends in social media and social media insights. In particular:
Finally, Mrs. Grapsa referred to the kinds of analyses that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by Paloservices.
Athens Fashion & Beauty Forum 2018 is a combination of Digital Fashion Forum and Digital Beauty Forum, covering the entire spectrum of fashion and beauty industry. It is the only congress of the industry that takes place in Greece, attracting stakeholders from across the Greek market. Its purpose is to act as a knowledge platform, as well as an interface of industry executives.
Top in the reports is the beauty market in Greek social media!
Digital Word of Mouth, that is, all references to the Beauty category, reach extremely large numbers. Within one month (17/4/2017 -16/5/2017), according to paloPro's analysis, all references to this category reached 83.631, which is the largest of all branches of the Greek economy. These refer to the entire category, covering the keywords: makeup, care, hair care and fragrances, and only relate to "public" data.
One of the reasons why the theme of beauty has such great dimensions is that social media have acquired experienced researchers. They are consumers looking for products that will buy over the Internet, read advice, compare, and create their own content. The influence of every social media user contributes to the ultimate impact of all categories.
For this reason, monitoring the company's reputation and product reputation in social media is of paramount importance. Brands are now obliged to monitor user reviews daily and to deal with them immediately.
The importance of monitoring social media reports is now essential, but especially in the category of Beauty, it becomes imperative.
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Beauty brands should incorporate into their everyday life a social media that incorporates a reporting program that uses both systematic file reporting and creative and quality data processing in such a way as to deliver appreciable results.
The Data Analysis team of PaloPro will show you how Web & Social Media Listening can help your brand.
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