
We attended All Things Facebook & Instagram ’18 conference in Athens, Greece and we noted down truths said by Alex Khan and Sedge Beswick about the Age of social media-driven marketing communication.
So, read truths said by the experts and take care of your digital communities.
1
20 years ago, we were looking for information. Now, information is looking for us
2
People come for content and stay for community
3
Your success on social media is a direct reflection of how much you care about people
4
Organic reach is dead. Let’s force it: build audiences, build relationships, use contextClick To Tweet5
If content is the king, context is God
— Alex Khan,
Germany’s most followed
Social Media & Live Video Coach
6
Content that tries to sell, doesn’t. Content that tries to help, doesClick To Tweet7
It’s not about influencers’ reach, it’s about authenticity
8
It’ not about how much you pay -it’s about how much you care
— Sedge Beswick,
Managing Director, SEEN Connects &
Author of the book “Make Instagram Your Business
[…] ωραία η Sedge Beswick, στο workshop που έκανε στο πλαίσιο του All Things Facebook & Instagram ’18 conference. Για όσους θέλουν να εντρυφήσουν, υπάρχει και το […]