5+3 quotes about our crazy Social Media Age

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We attended All Things Facebook & Instagram ’18 conference in Athens, Greece and we noted down truths said by Alex Khan and Sedge Beswick about the Age of social media-driven marketing communication.

So, read truths said by the experts and take care of your digital communities.

 

1

20 years ago, we were looking for information. Now, information is looking for us

2

People come for content and stay for community

3

Your success on social media is a direct reflection of how much you care about people

4

Organic reach is dead. Let’s force it: build audiences, build relationships, use contextClick To Tweet

5

If content is the king, context is God

—    Alex Khan,
Germany’s most followed
Social Media & Live Video Coach

 

Today I gave a keynote for Allthings Facebook & Instagram in Athens about how to gain know, like & trust. You need to realize that the best product or service will only win when people know about it. If they like you, they will start listening to you and if they trust you, they will doing business with you. I talked about the importance of having a strategy to understand: 1. What are your assets? 2. Who are your customers, 3. What does your competition do? 4. Which are the right influencers? 5. Which content does work for you? 6. How to create the right audiences to convert people to customers? Send me a message if you want me to help with it and more information. Have a great day and make sure to watch my story in the next 24 hours to see some exclusive insights about my trip in Athens. Feel free to leave me a comment about what you are struggling the most right now. #atfb18

A post shared by Social Media Coach Alex Khan (@1alexkhan) on

 

 

6

Content that tries to sell, doesn’t. Content that tries to help, doesClick To Tweet

7

It’s not about influencers’ reach, it’s about authenticity

8

It’ not about how much you pay -it’s about how much you care

—    Sedge Beswick,
Managing Director, SEEN Connects &
Author of the book “Make Instagram Your Business

 

 

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Kelly has a ten-year work experience at the press and media industry. She has worked as a journalist and a Social Media Manager at major Greek media outlets and she has contributed to national-level digital projects as a Web Communications Expert. Her postgraduate studies in “Digital Media and Interactive Environments” at the Faculty of Communication and Mass Media of the University of Athens was the starting point of moving from print to digital, where content production, social media management and data analysis, which are the triptych of her interests, are increasingly converging.

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1 Comment to “ 5+3 quotes about our crazy Social Media Age”

  1. Πώς να «στήσετε» σωστά την επιχείρησή σας στο Instagram - PaloPro says :
    February 12, 2018 at 9:19 pm

    […] ωραία η Sedge Beswick, στο workshop που έκανε στο πλαίσιο του All Things Facebook & Instagram ’18 conference. Για όσους θέλουν να εντρυφήσουν, υπάρχει και το […]